BIBA FRANCHISE OPPORTUNITY

Big Opportunity With Great RIO

Unique & robust supply chain model

Why Choose BIBA

  • First National Brand- Indian Women’s Ethnic Wear Category
  • Contemporary design offering for all occasions
  • Quality offering at affordable pricing
  • Professional & strong management team
  • In house design capabilities & local sourcing
  • Robust supply chain/ dedicated vendor base
  • Strong presence across all retail formats

A Little About BIBA

The word "BIBA" means endearment for a young and pretty girl in Punjabi. The name inspired Mrs Meena Bindra, the founder of BIBA, to create and launch her unique designs in salwar kameez dupattas in 1986. Symbolizing the strength and the spirit of a woman, BIBA was born with the prime objective of catering to the Indian ethnic apparel needs of a woman across age, income and geographical boundaries.

Excellent Company Support

Site Selection
Store Design & Layout
Dedicated Vendor Base (Store interiors)
Stock Planning & Merchandising
Staff Recruitment and Training
Pre and post launch Marketing Activities
Visual Merchandising
Retail Operations Expertise Support
Biba brand partners
Grab This Opportunity Now!

Join With First National Brand In Indian Women's Ethnic Wear Category

Roles & Responsibilities

Franchisee

BIBA

Refundable security deposit

Providing inventory on Sale or Return basis (SOR)

Investment in store making

Consumer promotions & End of Season Sale Discounts

Daily/Monthly operating expenses

Marketing ATL/BTL/Digital

Managing day to day operations & Local level marketing

Recruitment, Staff Training & Operations

Site Selection Criteria

Store Size

Average carpet area – 1000 - 1500 sq.ft

Facade

Minimum 14ft frontage

High Street

High visibility location at ‘Ground Floor’

Zoning

In right zone/ market cluster

Investment

Total Initial Investment

35 Lacs

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